PR · COMMUNICATIONS
Adfactors PR
Account Executive · May 2022 to Jun 2024 · Mumbai
2,000+ placements. Godrej Capital #4 to #1.
Context
Four client accounts at once at one of India’s largest PR firms, from Godrej Capital to BioCatch.
Result
A #1 share of voice, a jargon term turned national story, and a process the team still runs on.
What I did
- Godrej Capital: wrote the narratives and brand messaging for a programme that took the brand from #4 to #1 in share of voice in its category.
- BioCatch: ran the launch of its Indian banking fraud report, taking “mule accounts” from sector jargon to national coverage.
- Pitched journalists daily across every account: 2,000+ tracked placements.
- Reported results in Meltwater: coverage volume, share of voice, message pull-through.
- Wrote the SOPs for internal and client documents. The team still follows them.